Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Τα νεκρά περιστέρια και η μεγάλη έκρηξη
Παντοκράτορας Αστέριος
Escape From Freedom
Erich Fromm
Man and His Symbols
Carl G. Jung
Misbehaving: The Making of Behavioral Economics
Richard H. Thaler
Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler & Cass R. Sunstein