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The Pocket Universal Principles of Design

The Pocket Universal Principles of Design

William Lidwell

Skin in the Game: Hidden Asymmetries in Daily Life

Skin in the Game: Hidden Asymmetries in Daily Life

Nassim Nicholas Taleb

Never Split the Difference: Negotiating as if Your Life Depended on It

Never Split the Difference: Negotiating as if Your Life Depended ...

Chris Voss & Tahl Raz

The Time Traveller's Guide to Medieval England Brain Shot

The Time Traveller's Guide to Medieval England Brain Shot

Ian Mortimer

Category: Consumer Behavior

Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler & Cass R. Sunstein

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