The Pocket Universal Principles of Art
John A Parks
The Power of Myth
Joseph Campbell & Bill Moyers
The Creative Act
Dick Reuben
The Memory of Running
Ron McLarty
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
The Brand Gap, Revised Edition
Marty Neumeier
AIGA Design Press (1)
The 48 Laws of Power
Robert Greene & Joost Elffers