Manifesto
Bernardine Evaristo
Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler & Cass R. Sunstein
The True Believer: Thoughts on the Nature of Mass Movements
Eric Hoffer
The Laws of Human Nature
Robert Greene
The Brand Gap, Revised Edition
Marty Neumeier
AIGA Design Press (1)
The 48 Laws of Power
Robert Greene & Joost Elffers
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely