The True Believer: Thoughts on the Nature of Mass Movements
Eric Hoffer
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
The Pocket Universal Principles of Design
William Lidwell
The Brand Gap, Revised Edition
Marty Neumeier
AIGA Design Press (1)
The Pocket Universal Principles of Art
John A Parks
Consider the Lobster: And Other Essays
David Foster Wallace
Mythologies
Roland Barthes